Chia Tai Seed Business Embarks on Significant Rebranding Focusing on Penetrating Professional Farmer Segment

Bangkok, 14 December 2020 – Chia Tai’s Seed Business by Chia Tai Company Limited, Thailand’s leading innovative agricultural company, proactively embarks on rebranding to raise brand awareness and image through the introduction of new seed packaging nationwide, aiming at penetrating professional farmer segment in order to ultimately steer Chia Tai towards becoming the leader in the innovative agribusiness on a sustainable basis.

Mr. Boonme Okman, Vice President of Seed Business, alongside Seed Business executives of Chia Tai Company Limited, led the team to launch the grand rebranding through introduction of more modern image with attractive packaging and in-store media, resulting in captivating and unique design that stands out and catches all eyes. The team has recently visited the seed agents to communicate the brand of Chia Tai’s seed CHIA TAI Trusted since 1921 soon after the rebrand of Aeroplane Brand Seed. The effort is made to ensure confidence among both major and small agents nationwide.

The refreshed packaging and in-store media of Chia Tai’s seed CHIA TAI Trusted since 1921 are launched with an aim to modernize the brand and enhance the Chia Tai’s Seed Business competitiveness both domestically and internationally, as well as reflecting its image of an innovative agribusiness leader who never ceases to develop itself with enhanced product and service quality. In addition, Chia Tai’s Seed Business plans to execute a variety of marketing campaigns more actively in accordance with its commitment of putting customers, agents and farmers first in order to nurture good relationships and sustainable growth.

Mr. Boonme Okman, Vice President Seed Business of Chia Tai Company Limited, said, “At Chia Tai’s Seed Business, we strive to continuously evolve over time. We have highly experienced researchers and breeders who always develop quality seeds by working on plant disease research, plant tissue culture as well as ongoing research and development on plant species via Biotechnology, for example DNA Marker, for innovative plant breeding to support speedier and accurate selection of species for good quality seeds, thus enabling high germination rate, vigor, disease resistance, and quality products that our agents can sell, while farmers can also enjoy good yields and attractive returns. All these will ultimately create sustainable food security for consumers and better quality of life for everyone in the society in accordance with Chia Tai’s purpose. To this end, we have started our rebranding along with product and service development in response to market demand. We have also introduced remarkable designs and gimmicks in addition to superior seed quality. We have previously launched the new packages in blue color which have been commercially distributed nationwide. To further ensure wide and efficient communications to customers, we have decided to embark on this groundbreaking rebranding initiative for in-store communications countrywide which not only creates efficient communication, but also promotes customer confidence and positive relationships.”

The newly launched Chia Tai’s seed CHIATAI Trusted since 1921 is available at all domestic and international stores of seed sales agents. For more news and information about Chia Tai’s seeds, visit Facebook: www.facebook.com/chiataiseed , website: www.chiataigroup.com; and Line: @CHIATAISEED

About Chia Tai
Chia Tai Company Limited was established in 1921. It is now one of Asia’s leading agricultural companies with its business covering the entire chain of the agricultural industry, starting from quality seeds, fertilizers, plant protection, to cultivation technology and delivery of safe and quality products.
Determined to unceasingly develop products and services, Chia Tai was among the first companies in Thailand to develop hybrid seeds. It has high potential to develop breeds to create security for farmers and confidence for consumers. Chia Tai has up to 10 R&D stations in Thailand and other countries and seven subsidiaries across Asia and the US with over 1,300 employees.
Chia Tai’s principle in doing business is firmly based on business ethics and professionality, with its goal to develop products and services that deliver  agricultural innovations for a better and sustainable quality of life for people across the region